Shady Daoud: The Strategic Voice of Prince William Home Improvement

Name: Prince William Home Improvement
Address: 14843 Persistence Dr, Woodbridge, VA, 22191, United States
Telephone: 703-492-1294

Contact Shady! 703-492-1294 Ext 460

Email: sdaoud@pwhomeimprovement.com

Office Address: 14843 Persistence Drive, Woodbridge, VA 22191

Who is Shady Daoud?

The Strategist Behind PWHI's Digital Presence

Shady Daoud is the Digital Marketing Manager for Prince William Home Improvement (PWHI), the leading exterior remodeler in Northern Virginia and Maryland. As PWHI’s key communication link, Shady is responsible for translating our 38+ years of expertise and unmatched value into a clear digital message.

Shady ensures that every piece of content—from the technical details on the Deck Inspection Checklist to the messaging on our core deck and patio services—reflects our unwavering commitment to quality and transparency since 1986.

“Our secret sauce is rooted in our unwavering commitment since 1986: to deliver the highest quality products, the best customer service, and to lead in providing unmatched value in the home improvement industry.”

Core Focus: Value and Visibility

Shady’s strategic role is critical to PWHI’s growth and optimization goals. His focus is on refining the customer experience, from initial consultation to final delivery.

Optimizing the Customer Journey: Shady works to streamline lead flow, providing valuable resources like the Deck Inspection Guide to help homeowners make educated decisions.
Targeting Growth: He guides PWHI’s marketing strategy, ensuring budget allocation focuses on high-return services like decks (70% of our work) and screen rooms in key cities across Virginia and Maryland.
Transparency and Trust: Shady ensures that our messaging clearly highlights our fixed, fair pricing structure and empowers clients with all the information needed to make informed decisions.

Authority & Certifications

Shady is integral to communicating PWHI’s deep-rooted credibility and high performance standards:

Company Longevity: Representing a company established in 1986.
Customer Trust: We use over 16,000 satisfied neighbors as references for the quality of our work.
Licensing & Insurance: The company is fully licensed in Virginia (#2705026530) and Maryland (#126859).
Product Expertise: We are recognized as TrexPro Platinum contractors and highly recommend Belgard for our paver patios.
Quality Affiliations: We are active members of the NADRA (North American Deck and Railing Association), BBB, and ICPI.
Financing: We offer a variety of plans, including terms of up to 15 years, and work with eight trusted lenders, including Wells Fargo and GreenSky.

Insights from Shady Daoud

As the Digital Marketing Manager and the primary content strategist, Shady ensures the PWHI blog provides homeowners with expert, value-driven information on design, maintenance, and material choices.

Explore our latest articles and tips on Deck Design, Patio Trends, and Outdoor Living at: Blog